Automotive Division - Geely
From the makers of Volvo
GEELY CARS NOW IN ST LUCIA!
Geely, China's largest independent auto manufacturer has launched to the St Lucian public. Our first vehicles are hitting dealer showrooms very soon, find out more!
DID YOU KNOW?
- In 2009 China became the world's largest auto market
- Geely is China's largest independant vehicle manufacturer
- Geely has set a goal of 412,000 unit sales in 2010
- Geely has just acquired the Volvo brand from the Ford Motor Company
- Geely has a large shareholding in Manganese Bronze, manufacturer of the iconic London Taxi
- Geely unveiled six alternative energy vehicles at this year's Beijing Auto Show
What have you heard about Chinese made automobiles?
Perhaps the same things we heard about Japanese and Korean products 40 and 20 years ago?
Perhaps the same things we heard about British vehicles 30 years ago?
Fact:
- The Honda “Jazz” hatchback is manufactured 100% in China for export to Europe.
- Changfeng Motor Company, China’s largest maker of SUVs, in 2007 became the country's first automaker to exhibit throughout the entire North American International Motor show.
- Changfeng Motor Company is actually 16% owned by Mitsubishi Corp.
- The fact is that the Chinese do make quality vehicles. 90% of Chinese vehicles are based on Japanese technology and agreements with Japanese companies.
A new era for Chinese vehicle manufacturers
Recent announcements make it clear that Chinese vehicle manufacturers intend to establish an international presence.
Although the circumstances of Chinese vehicle manufacturers and their Asian predecessors are similar, they are not identical. Unlike Japan and Korea, Chinese vehicle manufacturers have had a strong home market during their formative years while competing with foreign manufacturers. This has brought benefits as competitors and partners.
How China is changing the game
China has a large and rapidly growing domestic market, providing companies with the scale and scope to fundamentally alter their global positions. Capturing just a small share of this fast-growing market has catapulted them into substantial market position globally.
China will enjoy long term labor cost advantages in all areas, especially as the domestic market grows and companies with it. These advantages are driven by China’s likely status in the near future as the largest auto market worldwide. Companies such as DaimlerChrysler, VW and Honda are looking to capitalize on these conditions.
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